Nebraska native Bennett Greenspan caught the genealogy bug early, completing his first family tree at around age 12. He graduated from the University of Texas where he studied political science. His early businesses included photo-imaging/industrial photography and commercial real estate. Greenspan’s attempts to prove a genealogical theory prompted him to contact Dr. Michael Hammer at the University of Arizona. Greenspan convinced Dr. Hammer to use a Y-DNA test for genealogy; when the test proved his theory, he decided to start a company to take DNA testing direct to consumers, giving birth to both Family Tree DNA and a new industry.